Goda Coffee Co.

Brand • Illustration • Packaging
Overview

A logo and package design solution that explores the connection between nature and tranquility found in Japanese gardens, and builds a memorable coffee brand. The main objective for Goda Coffee Co. was to deliver a series of designs for their retail coffee bags that leverage a single layout and effectively communicating the different types of coffee being sold. The pitch was to create a bespoke illustration that encompasses certain aesthetics of Japanese gardens and nature, while taking the opportunity to educate consumers on Goda Coffee's profession and process.

Quality and authenticity behind the brand

Beyond a beautiful illustration, every bag carries a fun detail, featuring in-depth facts about the region, its history, unique flavor profile, and even recommended roasting methods. Soft texture is used throughout to transform the silhouette-style drawing into a more organic, peaceful landscape.

Outcome

Delivered a design solution that not only stands out on shelves but also evokes a sense of tranquility and mindfulness. Inspired by elements that capture the essence of a Japanese garden, the final design aims to elevate the coffee-drinking experience, inviting individuals to slow down, savor the moment, and find solace in the simple pleasures of life.

Select Work

Brand • Illustration • Packaging

Goda Coffee Co.