True Design Concepts - Chameleon Snow Optics

Overview

Chameleon designs and manufactures goggles for snow sports. They pride themselves on the unique technology that goes into their products and wanted to bring their specs and features to the foreground for the snow sport community. The objective was to up-level the e-commerce experience for users by highlighting their tech in a unique way that resonates with snow sports enthusiasts and showcases the company's commitment to innovation, performance and style.

Keeping it simple and sleek

The launch of newly branded, easy-to-navigate pages emphasize the product through high-quality imagery combined with functional and informative layouts, creating a memorable shopping experience from the home page to checkout.

Outcome

Contrary to the name, Chameleon's brand and web experience don't blend in at all. The refreshed product pages are more descriptive and visually engaging by highlighting the tech behind each pair of goggles, and snow sports enthusiasts can feel like part of the Chameleon community when they visit.