Arcadia Cannabis

Brand • Illustration • PACKAGING
Overview

Arcadia Cannabis was in need of fresh branding and packaging before launch and requested a series of deliverables to start marketing their products. The goal was to develop a brand identity that evokes the vibrant colors, lush landscapes, and relaxed ambiance of tropical destinations.

Cohesive, recognizable package design combined with a bold, tasteful color palette showcases the company's diverse range of cannabis products infused with delicious fruity flavors. The brand as a whole conveys the calm and serenity cannabis enthusiasts experience when they indulge in a gummy, tincture, seltzer or pre-roll from Arcadia Cannabis.

A high standard calls for quality design

After creating the logo Arcadia Cannabis was in need of fresh names for their first line of unique flavors that felt on-brand and marketable. Inspired by the bold blend of fruits, each palette consists of three base colors combined to create a soft grain effect, resulting in thoughtfully crafted elements that make Arcadia Cannabis' products one-of-a-kind.

Behind the brand

Greek Arcadia, a region of mythical beauty and tranquility, is often associated with idyllic landscapes, lush greenery, and a sense of harmony with nature. Drawing inspiration from this enchanting setting, Arcadia Cannabis' products transport users to a modern-day oasis, where the essence of the tropics meets the healing properties of cannabis.

With each bite or puff, cannabis enthusiasts are invited to embark on a sensory journey reminiscent of wandering through the exotic landscape and savoring the ripe, succulent fruits the land has to offer.

Arcadia Cannabis' products offer a sanctuary of relaxation and rejuvenation, where nature's bounty and the therapeutic benefits of cannabis converge to create a blissful escape from the ordinary. The direction and approach behind the holistic brand identity are inspired by imagining a place like Arcadia and recreating the experience in Aracadia Cannabis' products.

Final package designs ranged from products like topical lotion, concentrates, pre-rolls, various edibles and beverages. All packaging leverages a consistent layout and pattern with the use of a distinct color matched to the flavor to easily distinguish between products.

Outcome

Arcadia Cannabis successfully translates the essence of paradise into a brand identity that captivates the imagination through bespoke, thoughtful package design. Drawing inspiration from lush landscapes and exotic fruits, a visual identity was crafted that resonates with consumers seeking a taste of the tropics in their cannabis experience.

Select Work

Brand • Illustration • Packaging

Arcadia Cannabis