Azlo Digital Banking

Brand • UI • Web Design
Overview

Azlo makes non-traditional, digital banking possible by empowering businesses with a platform and tools to manage their finances 100% online. In 2020, Azlo received a brand refresh to pivot its core messaging ahead of upcoming product launches, and to unveil a new visual identity in front of the fintech world.

"Hazlo posible" is a Spanish phrase that translates to "make it possible" in English—the origin of the neobank's name and mission. To resonate with and uphold the integrity of the company's values, it was decided to name the design system "Possible" for Azlo.

Building a brand you can bank on and trust in

The original identity for Azlo conveys a somewhat playful tone and voice with abstract illustrations as the foundational elements paired with various flows from the app that range in fidelity. These elements on their own or combined don't necessarily evoke trust among business owners seeking a bank they can trust to be equally professional and functional. The opportunity was recognized early on to up-level the entire experience for existing and future users.

original logo & color palette
original brand visuals
original product UI + UX
original web experience

"We're as bold as you"—bank on it

Alzo understands what it takes to operate your own business and wanted to resonate with entrepreneurs from every avenue as being bold, confident and inspiring. This motive called for redesigning the logo to feel stronger and more present to represent a bank that has your back so you can focus on the day-to-day responsibilities and challenges that come with running your business.

The original arrows in the logo were inspired by the "move money" concept and action foundational to the Azlo app as the primary flow when a user transfers or reallocates funds in their account. It was important for the arrows to be maintained in the new logo but feel more intentional.

Get inspired when you bank

It's no secret banking doesn't exist to be a thrilling experience and feels like a repetitive chore most of the time. Azlo was motivated to reveal a more engaging app with visuals and flows designed to create a sense of energy and confidence in users. With purposeful UI and simplified layouts, users can digest information efficiently while feeling immersed in the product from task-to-task, such as creating and sending invoices, transferring money, setting recurring payments, or defining specific business goals. The updated product experience is where function and style meet to make banking more inspiring.

"Possible" Design System

A system designed with your business at the center. Azlo wouldn't be possible without people taking the leap to follow their passions. The Possible design system is what Azlo uses to empower its own team to create a platform that's functional and an experience that's unforgettable. Pivoting from heavy illustration, the web experience brings real business owners to the stage, highlighting Azlo customers through the use of photography and publishing of entrepreneur stories. At the atomic level, the components that form Possible are documented thoroughly to ensure usability and understand intended UX behavior.

Outcome

By understanding the needs and aspirations of business owners, Azlo was able to evolve their brand to feel more trustworthy and concrete. This resulted in a fresh brand identity that breathes life into business banking and inspires customers on their entrepreneurial journey wherever they are.

Select Work

Brand • UI • Web Design

Azlo Digital Banking