Casa Velas Boutique Resort

Brand • PACKAGING • web design
Overview

With its unique charm and prime location, this resort aims to captivate guests seeking a unique and immersive experience from the moment they check in. Casa Velas needed a brand that resonates with travelers and local residents, while embodying the essence of Miami's culture and lifestyle.
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The mission was to create visually stunning branding materials, including a new logo, color palette, typography, and imagery, to establish a cohesive and memorable experience.

A place to stay, you may never want to leave

Thoughtfully curated design elements inspired by Miami's tropical ambiance give a sense of serenity and relaxation. Whether guests are lounging by the pool, enjoying a cocktail at sunset, or indulging in a rejuvenating spa treatment, every moment at Casa Velas' reimagined resort is a tranquil escape from the hustle and bustle of city life.

Creating a logo and making a promise

It was pitched the logo should appear minimal to create balance with its surroundings and not compete with the natural aesthetics in the resort itself, while blending modern with elegant to support the brand image holistically.

At the center, a softly glowing candle radiates a sense of warmth and intimacy, inviting guests to unwind and bask in the glow of our hospitality. Just as a candle illuminates a room with its soft, inviting light, the logo symbolizes the promise of a rejuvenating stay at Casa Velas.

Bringing the brand to life

Delivering a range of materials for the hotel was necessary to drive the brand forward and create a full experience for guests. These included a welcome card for passing room keys to guests at check-in, branded door hangers and toiletries, candles and matches, restaurant menus and business cards.

A simple yet sophisticated web experience

Casa Velas needed a website that serves as a virtual gateway to the hotel's unique charm and attraction, and engages visitors from the moment they arrive. From a beautiful image gallery to an intuitive navigation and booking process, every web element is designed to be both functional and inspiring.

Outcome

By blending coastal chic with a touch of urban sophistication, Casa Velas is positioned as a compelling destination for guests as the boutique resort carves out a distinct identity in the hearts and minds of travelers around the world.

Select Work

Brand • Packaging • Web Design

Casa Velas Boutique Resort